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Scheduling Posts

Instead of publishing immediately, you can schedule a post for a future date and time. Scheduled posts are saved and published automatically when the scheduled time arrives.

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How Scheduling Works

  1. Compose your post as usual on the Create Post page — select your content type, write your caption, choose platforms, and upload media.
  2. Instead of clicking Publish, click the Schedule button in the sticky footer.
  3. A date and time picker appears. Set the date and time you want the post to go live.
  4. Confirm your selection. The post is saved with a status of scheduled and placed in the queue.
  5. At the scheduled time, Soku automatically publishes the post to all selected platforms.
Scheduled posts go through the same publishing pipeline as immediate posts. The submission moves through the statuses: queued, scheduled, orchestrating, and dispatched.

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Publish Now vs. Schedule

The sticky footer at the bottom of the Create Post page presents two options:
  • Publish — Send your post to all selected platforms immediately. The post enters the queue and is dispatched as quickly as possible.
  • Schedule — Open the date/time picker and choose a future publish time. The post is saved and will be published automatically.

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Viewing Scheduled Posts

All of your scheduled posts are visible in the Scheduled tab of the Posts section. From this tab you can:
  • See all upcoming scheduled posts in chronological order.
  • View the scheduled date and time for each post.
  • See which platforms each post will be published to.
  • Preview the caption and media for each post.

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Actions on Scheduled Posts

The Scheduled tab provides two actions for each pending post:
ActionDescription
Post NowPublish the scheduled post immediately instead of waiting for its scheduled time.
CancelCancel the scheduled post to prevent it from being published. The post moves to cancelled status.
Cancelling a scheduled post cannot be undone. If you cancel a post, you will need to create a new one to publish that content.

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Calendar View

The Calendar tab in the Posts section provides a monthly calendar view of all your scheduled content. This gives you a visual overview of your content pipeline.
  • Each day on the calendar displays any posts scheduled for that date.
  • Click on a day to see the details of scheduled posts.
  • Navigate between months using the forward and back arrows.
The calendar view is helpful for:
  • Spotting gaps in your content schedule.
  • Avoiding overlap when multiple posts are scheduled on the same day.
  • Planning campaigns by visually mapping out a week or month of content.

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Scheduling Tips

  • Time zones: The date and time picker uses your local time zone. Double-check that the displayed time matches your intent.
  • Peak hours: Consider scheduling posts during peak engagement hours for your audience. Different platforms have different optimal posting times.
  • Batch scheduling: You can schedule multiple posts for different times to maintain a consistent posting cadence throughout the week.
  • Media uploads: For video posts, the video must finish uploading before you can schedule. Start the upload early to avoid delays.

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What Happens at the Scheduled Time

When the scheduled time arrives:
  1. The post moves from scheduled to orchestrating status.
  2. Soku prepares and sends the post to each selected platform.
  3. Once sent, the post moves to dispatched status.
  4. The post then appears in the Published tab with its platform-reported status.
  5. You can monitor the results in the Post History and Status page.