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Content Types

Soku supports three content types: Text, Image, and Video. The content type you select determines which platforms are available and what media you need to upload.

Available Content Types

Text

A text-only post with no media attached. Ideal for quick updates, thoughts, or announcements. Supported platforms:
PlatformSupported
X (Twitter)Yes
ThreadsYes
FacebookYes
LinkedInYes
InstagramNo
TikTokNo
YouTubeNo

Image

A post with one or more images attached. All platforms that support images are available when this content type is selected. Supported platforms:
PlatformSupportedNotes
X (Twitter)Yes
ThreadsYes
FacebookYes
LinkedInYes
InstagramYesSupports carousel (multiple images)
TikTokYes
YouTubeNo
Instagram supports carousel posts when you upload multiple images. Other platforms will receive the images according to their own multi-image handling.

Video

A post with a single video attached. Video is the most broadly supported content type across platforms. Supported platforms:
PlatformSupported
X (Twitter)Yes
ThreadsYes
FacebookYes
LinkedInYes
InstagramYes
TikTokYes
YouTubeYes

Platform Support Matrix

The table below provides a quick reference for which content types each platform supports.
PlatformTextImageVideo
X (Twitter)YesYesYes
ThreadsYesYesYes
FacebookYesYesYes
LinkedInYesYesYes
InstagramNoYesYes
TikTokNoYesYes
YouTubeNoNoYes
If you select a content type that a connected platform does not support, that platform will not appear in the platform selector. For example, selecting Text will hide Instagram, TikTok, and YouTube from the platform list.

Choosing the Right Content Type

  • Use Text when you want to share a written update without any media.
  • Use Image when you have photos or graphics to share. Choose this for Instagram carousel posts.
  • Use Video when you have video content. This is the only content type supported by all seven platforms.