Skip to main content

Content Types

Soku supports three content types: Text, Image, and Video. The content type you select determines which platforms are available and what media you need to upload.

Available Content Types

Text

A text-only post with no media attached. Ideal for quick updates, thoughts, or announcements. Supported platforms:

Image

A post with one or more images attached. Upload up to the platform’s image limit per post. Supported platforms:
Instagram supports carousel posts when you upload multiple images. Other platforms will handle multiple images according to their own native behavior.

Video

A post with a single video attached. Video is the most broadly supported content type across platforms. Supported platforms:

Platform Support Matrix

The table below provides a quick reference for which content types each platform supports.
If you select a content type that a connected platform does not support, that platform will not appear in the platform picker. For example, selecting Text will hide Instagram, TikTok, YouTube, and Snapchat from the platform list.

TikTok-Specific Options

When TikTok is selected as a target platform, a dedicated TikTok options panel appears on the Create Post page. These settings are specific to TikTok:
TikTok requires you to disclose commercial content. If your post promotes a product or brand, make sure to enable the appropriate commercial content toggle.

YouTube-Specific Notes

YouTube only supports Video content. When YouTube is selected:
  • The caption field is used as the video title.
  • YouTube titles have a 100-character limit.

Snapchat-Specific Notes

Snapchat supports Image and Video content, published via Stories, Spotlights, or Saved Stories.

Choosing the Right Content Type

  • Use Text when you want to share a written update without any media.
  • Use Image when you have photos or graphics to share. Choose this for Instagram carousel posts.
  • Use Video when you have video content. This is the only content type supported by all platforms (including Snapchat and YouTube).