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Content Types

Soku supports three content types: Text, Image, and Video. The content type you select determines which platforms are available and what media you need to upload.

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Available Content Types

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Text

A text-only post with no media attached. Ideal for quick updates, thoughts, or announcements. Supported platforms:
PlatformSupported
X (Twitter)Yes
ThreadsYes
FacebookYes
LinkedInYes
InstagramNo
TikTokNo
YouTubeNo

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Image

A post with one or more images attached. All platforms that support images are available when this content type is selected. Supported platforms:
PlatformSupportedNotes
X (Twitter)Yes
ThreadsYes
FacebookYes
LinkedInYes
InstagramYesSupports carousel (multiple images)
TikTokYes
YouTubeNo
Instagram supports carousel posts when you upload multiple images. Other platforms will receive the images according to their own multi-image handling.

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Video

A post with a single video attached. Video is the most broadly supported content type across platforms. Supported platforms:
PlatformSupported
X (Twitter)Yes
ThreadsYes
FacebookYes
LinkedInYes
InstagramYes
TikTokYes
YouTubeYes

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Platform Support Matrix

The table below provides a quick reference for which content types each platform supports.
PlatformTextImageVideo
X (Twitter)YesYesYes
ThreadsYesYesYes
FacebookYesYesYes
LinkedInYesYesYes
InstagramNoYesYes
TikTokNoYesYes
YouTubeNoNoYes
If you select a content type that a connected platform does not support, that platform will not appear in the platform selector. For example, selecting Text will hide Instagram, TikTok, and YouTube from the platform list.

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Choosing the Right Content Type

  • Use Text when you want to share a written update without any media.
  • Use Image when you have photos or graphics to share. Choose this for Instagram carousel posts.
  • Use Video when you have video content. This is the only content type supported by all seven platforms.