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Media Upload and Requirements

When you create an Image or Video post, you need to upload media files. Soku enforces size and format requirements to ensure compatibility across all supported platforms. This page covers everything you need to know about uploading media.

Image Requirements

PropertyRequirement
Maximum file size50 MB per image
Supported formatsJPEG, PNG, WebP
Output formatJPEG (all images are converted before upload)

Supported Image Formats

FormatExtensionAccepted on UploadNotes
JPEG.jpg, .jpegYesUploaded as-is
PNG.pngYesAuto-converted to JPEG before upload
WebP.webpYesUploaded as-is
PNG to JPEG conversion: PNG files are automatically converted to JPEG before being uploaded to social media platforms. This is done for maximum platform compatibility. The conversion happens transparently — you do not need to take any action.
When the Image content type is selected, you can upload multiple images. Instagram will publish these as a carousel post. Other platforms will handle multiple images according to their own native behavior.

Video Requirements

PropertyRequirement
Maximum file size500 MB
Supported formatsMP4, MOV, WebM, MKV

Supported Video Formats

FormatExtensionAccepted on Upload
MP4.mp4Yes
MOV.movYes
WebM.webmYes
MKV.mkvYes

Video Upload Behavior

When you select a video file, Soku immediately begins uploading it to Firebase Storage in the background. This means:
  • The upload starts as soon as you select the file — you do not need to wait until you click Publish.
  • A progress indicator shows the upload status.
  • You can continue writing your caption and selecting platforms while the video uploads.
  • The video must finish uploading before you can publish or schedule the post.
Starting the upload early ensures that large video files are ready to go by the time you finish composing your post, reducing wait times at publish.

Media Normalization

After upload, videos are automatically normalized (processed) for platform compatibility. This processing ensures that your video meets the encoding, resolution, and format requirements of each target platform. Normalization happens server-side and requires no action from you.

Complete Media Specifications

Image Specifications

SpecificationValue
Maximum file size50 MB
Accepted input formatsJPEG, PNG, WebP
Output format (after processing)JPEG
PNG handlingAuto-converted to JPEG
Multiple imagesSupported (carousel on Instagram)

Video Specifications

SpecificationValue
Maximum file size500 MB
Accepted input formatsMP4, MOV, WebM, MKV
Upload destinationFirebase Storage
Upload timingImmediate on file selection
Post-upload processingAutomatic normalization for platform compatibility

Troubleshooting

My upload is taking a long time

Large video files (especially those close to the 500 MB limit) may take several minutes to upload depending on your internet connection. The progress indicator will show you how far along the upload is. You can continue working on your caption while the upload completes.

My file format is not accepted

Make sure your file matches one of the supported formats listed above. If you have a video in a format not listed (such as AVI or FLV), convert it to MP4 before uploading.
Files that exceed the maximum size limit will be rejected. Reduce your file size before uploading if you encounter this error. For video, consider lowering the resolution or bitrate. For images, consider compressing the file or reducing its dimensions.