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Creating a Post

The Create Post page is your starting point for publishing content across all of your connected social media accounts. From a single screen, you can write your caption, choose your platforms, upload media, and publish or schedule your post.

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Getting to the Create Post Page

Navigate to /create from the main sidebar or click the Create Post button available throughout the app.

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Overview of the Create Post Page

The Create Post page is organized into the following sections:

1. Content type selector — Choose whether you are creating a Text, Image, or Video post.
2. Caption input — Write the caption for your post. A live character counter is displayed and enforced per platform.
3. Media upload area — Upload images or video by dragging and dropping files or browsing your device. Files upload in the background so you can continue working.
4. Platform picker dropdown — A multi-select dropdown to choose which connected accounts should receive this post.
5. Mobile preview panel — See a real-time preview of how your post will appear on each selected platform.
6. TikTok options panel — Appears when TikTok is selected, with TikTok-specific publishing settings.
7. Separate captions toggle — Enable per-platform caption customization.
8. Schedule date/time picker — Set a future date and time to publish your post.
9. Sticky footer — Always visible at the bottom of the page with Publish and Schedule buttons.

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Step-by-Step: Creating and Publishing a Post

1. Go to /create.
2. Select your content type (Text, Image, or Video).
3. Write your caption in the caption input. The character counter updates in real time for each selected platform.
4. If your content type requires media, upload your image(s) or video using drag-and-drop or the file browser.
5. Select one or more platforms from the platform picker dropdown.
6. (Optional) Enable the Separate Captions toggle to customize the caption for individual platforms.
7. (Optional) For video posts, use AI-powered captions to transcribe your video and generate a caption.
8. (Optional) When TikTok is selected, configure TikTok-specific options such as privacy, comments, duet, stitch, and commercial content settings.
9. Review your post in the mobile preview panel on the right side of the screen.
10. Click Publish in the sticky footer to post immediately, or click Schedule to set a future date and time.

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Instagram Trial Reels

When you are creating a video post and have Instagram selected as a platform, a Trial Reel toggle appears in the post creation form. Enabling this toggle publishes your Reel as a trial reel. Trial reels are shown to a small audience first instead of all your followers. This lets you test how a video performs before deciding to share it more widely. If the trial reel does well, you can choose to publish it to your full audience from within Instagram. The Trial Reel toggle only appears when:

• Your content type is set to Video
• Instagram is selected as one of your target platforms

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Snapchat

If you have Snapchat connected, you can publish image and video content to Snapchat via Stories, Spotlights, or Saved Stories. Snapchat has its own limits:

• Spotlight description: 160 characters
• Saved Story title: 45 characters

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What Happens After You Publish

When you publish or schedule a post, Soku groups all of the per-platform posts together under a single submission (identified by a post submission ID). You can track the status of every post from the Post History and Status page in the Posts section. Posts move through the following submission statuses: queued, scheduled, orchestrating, dispatched, or cancelled. Once a post is published, its status is a freeform string reported by the platform. See Post History and Status for full details.

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Related Pages

• Content Types
• Selecting Platforms
• Media Upload and Requirements
• AI-Powered Captions
• Platform-Specific Captions
• Scheduling Posts
• Post History and Status