> ## Documentation Index > Fetch the complete documentation index at: https://help.mysoku.io/llms.txt > Use this file to discover all available pages before exploring further. # What is soku # What is Soku? **Soku** is a multi-platform social media publishing tool that lets you create, schedule, and publish content to eight major social networks from a single dashboard. Instead of logging in to each platform individually, you manage everything from one place at [mysoku.io](https://mysoku.io). Whether you are a solo creator posting daily content, a solopreneur building a brand, a small marketing team coordinating campaigns, or an agency managing multiple clients, Soku gives you the tools to publish faster, stay consistent, and automate repetitive work. *** ## Who is Soku for? | Audience | How Soku helps | | -------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | | **Content creators** | Publish to all your platforms at once. Repurpose a single video across TikTok, YouTube, Instagram, and more without re-uploading manually. | | **Solopreneurs** | Save hours each week by scheduling posts in advance, automating reposts, and using AI to generate captions. | | **Small teams** | Coordinate publishing across platforms from one shared dashboard. No more spreadsheets or copy-pasting between apps. | | **Agencies** | Manage multiple client accounts (up to 5 per platform) from a single workspace. Build custom integrations with the Public API. | *** ## Supported Platforms Soku supports publishing to the following social networks: | Platform | Supported Content Types | | --------------- | ------------------------------------------------- | | **TikTok** | Video, Photo (up to 35 images) | | **Instagram** | Image (up to 10), Video, Carousel | | **YouTube** | Video | | **Facebook** | Text, Image (up to 10), Video | | **X (Twitter)** | Text, Image (up to 4), Video | | **Threads** | Text, Image (up to 20) | | **LinkedIn** | Text, Image (up to 9), Video | | **Snapchat** | Image, Video (Stories, Spotlights, Saved Stories) | You can connect multiple accounts per platform and publish to any combination of them in a single post. *** ## Core Features at a Glance | Feature | Description | | --------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------ | | **Multi-platform publishing** | Publish to up to 8 social networks simultaneously from one screen. | | **Content scheduling** | Schedule posts for a specific date and time, or publish immediately. View scheduled posts in a calendar view. | | **Automated reposting** | Automatically repost your best-performing content on a schedule you define using visual workflow builder. | | **Content repurposing** | Take content from one platform and adapt it for another — Soku handles format differences for you. | | **AI-powered captions** | Generate captions, hashtags, and copy variations using built-in AI tools. | | **AI video transcription** | Automatically transcribe video and audio content for captions, subtitles, or repurposing into text posts. | | **Platform-specific captions** | Write a single caption and customize it per platform before publishing, so your message fits each audience. | | **Media library** | Upload and manage images and videos in a centralized library with folder organization. Soku normalizes formats for platform compatibility. | | **Templates** *(coming soon)* | Create reusable post templates and dynamic OG image templates using a canvas-based editor. | | **Competitor analysis** *(coming soon)* | Discover top-performing content in your niche across YouTube, Instagram, and TikTok. Get AI-powered suggestions for your own posts. | | **Public API** | Integrate Soku into your own applications, workflows, or automation tools with a full REST API. | | **Affiliate program** | Earn commissions by referring new users to Soku through the built-in affiliate program. | *** ## What Makes Soku Different **One dashboard, eight platforms.** Most social media tools focus on scheduling. Soku goes further by combining publishing, automation, repurposing, AI content tools, competitor analysis, and a developer API into a single product. **Built for speed.** Soku is designed to minimize the number of steps between having an idea and getting it published. The interface is intentionally simple — create a post, pick your platforms, and go. **Automation-first.** Reposting and repurposing are not afterthoughts. They are core features with a dedicated visual workflow builder, so your content keeps working for you after the initial publish. **Developer-friendly.** The Public API gives you full programmatic access to publishing, media management, templates, and transcription. If you want to build Soku into your own tools or run server-to-server integrations, the API is there from day one. **Fair pricing.** Every plan includes access to all core features and a 7-day free trial. You do not need to upgrade to unlock basic functionality. *** ## Subscription Plans | Plan | Monthly Price | Yearly Price | Best for | | ----------- | ------------- | ------------------------- | ------------------------------------ | | **Starter** | \$47/month | \$497/year (save \~12%) | Individual creators and solopreneurs | | **Pro** | \$79/month | \$798/year (save \~16%) | Power users and small teams | | **Agency** | \$179/month | \$1,798/year (save \~16%) | Agencies managing multiple clients | All plans include a **7-day free trial** with full access to every feature. No credit card is required to start your trial. For a full comparison of plan features and limits, see [Subscription Plans](../account-and-billing/subscription-plans.md). *** ## Next Steps Ready to get started? Head to [Creating Your Account](creating-your-account.md) to sign up, or jump straight to the [Quick Start Guide](quick-start-guide.md) if you already have an account.